J Mart’s Goals and Objectives:

• Attract a diverse customer base such as: ethnic Japanese,
  those who lived in Japan, those who visited Japan and those
  interested in adding Japanese food to their daily consumption
• Provide a fun and satisfying shopping experience where
  Japanese and English are spoken
• J Mart is committed to high standards of cleanliness,
  courtesy and customer service while providing unique
  products at reasonable prices

People are moving beyond the old sushi stereotype and are appreciating how to enjoy
Japanese food through fusion and authentic dishes.